Identify the Problem:

Sable Energy, a South African solar energy company, sought to expand its market presence across the country and increase sales in the competitive renewable energy sector.

The challenge was to effectively reach and convert potential customers interested in solar energy solutions on a national scale.

Methodology:

We implemented a comprehensive digital marketing strategy, leveraging targeted advertising campaigns to reach environmentally conscious consumers and businesses throughout South Africa.

Our approach focused on optimizing ad spend to generate a high volume of quality leads and drive conversions across diverse geographical areas.

Process:

The campaign utilized a mix of digital channels, carefully allocating the R208,688.00 ad spend to maximize reach and engagement across South Africa.

We continuously monitored and adjusted our tactics based on performance data to improve lead quality and conversion rates, taking into account regional differences and preferences.

Achievements:

• Total Ad Spend: R208,688.00, demonstrating a significant investment in digital marketing channels to cover the South African market.
• Leads Generated: 2,073, showcasing our ability to attract a large number of potential customers across the country.
• Total Cost Per Lead (CPL): R101, indicating highly efficient lead generation on a national scale.
• Sales Achieved: 14, highlighting the campaign’s success in converting leads into actual solar installations across various regions.
• Cost Per Acquisition (CPA): R14,906, representing the investment required to secure each sale.
• Conversion Rate (CVR): 0.68%, showing the percentage of leads that resulted in sales, reflecting the challenges of converting in a diverse market.
• Revenue Generated: R1,020,000, demonstrating the substantial financial impact of the campaign across South Africa.
• Return on Ad Spend (ROAS): 4.9x, illustrating an impressive return on investment and the campaign’s overall effectiveness in the national market.

Client Testimonial:

“Solar Scale’s digital marketing expertise has been instrumental in growing our business across South Africa.

Their targeted approach not only increased our visibility in multiple regions but also significantly boosted our sales nationwide.

The 4.9x return on our ad spend is a clear indication of their strategy’s effectiveness in reaching and converting customers across diverse South African markets.”

Takeaway:

This campaign demonstrates the power of targeted digital marketing in the solar energy sector on a national scale.

Sable Energy achieved substantial returns across South Africa, underlining the importance of a well-executed, adaptable digital strategy in driving growth for renewable energy businesses in diverse geographical markets.

Maximize Your Marketing ROI:

Discover how our Free 30 Minute Strategy Session can help your solar business achieve remarkable growth and a high return on investment.

Let’s tailor a marketing strategy that propels your brand to new heights in the competitive South African renewable energy market.

Book Your Free Strategy Session Today!